Sheila Gimson, Director: Most of my career has been in business-to-business PR, specialising in paper, packaging and signage. I knew Michael when he was working at a sign systems supplier and I worked on their PR campaign. That gave me many ideas for house sign ranges to replace the old tired designs that have not changed for decades.

We found a partner that could produce high quality and fade resistant signs and wall plaques on aluminium, in beautiful colours and even with photographs. We launched Selene Signs to bring new, fresh and beautiful signs to market, giving you more choice of designs to reflect your personalities, loves and lifestyle.

We have met wonderful graphic designers, illustrators and photographers, who have granted Selene Signs exclusive licences to reproduce their work as house signs and wall plaques. Sheila has also developed her own design ideas and turns them into stylish signs for you to choose.

Michael Shuttleworth, Business Development Director: Michael has an extensive career in sales and marketing, in stationery, paper and office products as well as sign systems. He jumped at the chance to join me in Selene Signs, quickly seeing the potential for developing the business via his existing business contacts.

Who is Selene? Selene is the Greek goddess of the full moon, usually depicted driving her chariot across the sky pulled by two horses. The moon lights the way and provides inspiration - so Selene Signs is delighted it could adopt the goddess's name for its venture.